Crowdfund Mainstreet

Crowdfund Mainstreet was a zero-to-one project. We helped the founder in realizing her vision of building an online platform where small, mission-driven businesses can raise funds and connect with investors. I led the research team in understanding the issuers'—the small business owners. In UX, I worked on the onboarding team with 2 other designers.

Product:

2-Sided Marketplace

role:

Research

output:

Website

Design Goals

Our goal was to develop a minimal viable product(MVP) that would answer the key design questions; which includes a complete site map, navigation, a UI design style guide, and layouts of key screens.

Persona

We built the following personas based on user interviews. (8 issuers, 8 investors)

Investor PERSONA

Issuer PERSONA

Onboarding

Designing user flow

2 Users, 1 Flow

To minimize churn rate and make the onboarding process as easy as possible, we decided to have a single sign-up process for both the investors and issuers.

onboarding in hi-fi